Lent … Repent now and get 0% interest!

March 9, 2015

Andy Warhol, Repent and Sin No More!, 1985-86 (National Galleries Scotland)

Andy Warhol, Repent and Sin No More!, 1985-86
(National Galleries Scotland)

This one from Andy Warhol.

In the 1980s, Warhol did a series of images in which he hand-copied ads and illustrations found in newspapers. Several of the resulting prints had religious connotations, such as this one.

I just can’t get past the incongruity here. The lettering seems so upbeat for such a heavy message. It seems like it should say something like, “Buy now and save more!” It’s no surprise that Warhol—with his interest in consumerism and promotion—zeroed in on this one. Here, even a profound spiritual idea gets a commercial treatment, as if religion can’t figure out another way to get its message out. Repent now and get a set of steak knives for free!

When multiples of the print appear together—side by side, like here—it points to the ubiquity of messages. It’s like the posters pasted up side by side on a wall. The repetition may draw your attention, but it’s harder to focus on what any one of those posters say. Warhol uses repetition for all sorts of reasons in his body of work, but here I wonder if he’s emphasizing the emptiness of modern messaging, which is particularly ironic in this case because the message itself is far from empty.

And then, it’s just so cliché! I know Jesus said it first (sort of), but it’s become so enmeshed in Christian culture and then so frequently used in parodies of tent revivals and fire-and-brimstone speeches, that it’s hard for me to read those words and take them seriously. By all accounts, Warhol was a devout Catholic; I wonder what he thought.

Maybe the added irony here is that this message is getting me to think about where these words came from and what they really mean. But my reaction has more to do with my current context than the work itself. It’s Lent, after all, the season of repentance, and I’m intentionally looking for artworks that might make me think about it. So this one makes me think about it….

Paraphrased, from the Gospel of John: Jesus squatted down and wrote on the ground and one at a time everyone left, until only the woman was left. Jesus stood up and asked her, “Woman, where is everyone? Is no one left to condemn you?” She replied, “No one, sir.” “Then I won’t condemn you either. Now go, and sin no more.”

This was a very private exchange—a far cry from a poster on a wall or an advertisement in a newspaper. Jesus spoke into this woman’s troubled life and freed her from a burden that could have literally killed her.

Huh. Perhaps it should be written with upbeat lettering and be plastered all over modern media channels. Maybe repentance should come with a free set of steak knives.

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